KeVita Kombucha

Chakra Earthsong is the Founder and Chief formulator of KeVita. With a spirited outlook on life, Chakra has always had a strong desire to discover and create new, innovative approaches to wellness. Inspired by the delicious, lightly refreshing taste and the positive effects of fermenting water kefir culture, Chakra wanted to share this experience with the world. A couple of months later, her best and most delicious ferment – KeVita Lemon Ginger Sparkling Probiotic Drink – was born, which has developed into a large line of Kombucha drinks.

With that said, I didn't feel like KeVita's branding matched the innovation they intended to inspire. With this package redesign, the goal was to make the label more modern, and eye-catching.